OUR STRATEGY

We’re on a mission to unleash the boundless potential of the outdoors. Through a commitment to excellence, we want to empower individuals with the highest quality brands to play in nature, discover their adventurous spirit and build a common love for exploration.

Where We Play

  • Exploration

    We are inspired by companies that empower the adventurous to explore a variety of natural environments.

  • Movement

    We are excited by companies providing products that encourage physical activity and outdoor recreation.

  • Wellness

    We are moved by companies that inspire us to pursue a balanced life rooted in health & wellness.

  • Community

    We are motivated by companies that enhance social bonds and create a supportive and engaged community.

We embrace open communication,
foster a transparent culture,
and make decisions with clarity
and inclusivity. 

​Growth, Guidance & Governance​

Growth

​We embrace growth throughout the entrepreneurial journey, fueling businesses with resources, encouraging experimentation, and expanding to meet consumer demands.  This mindset allows us to evolve, stay ahead of the curve and create sustainable value for our businesses and stakeholders. 

Three types of growth we focus on: 

Organic 

Maintain focus on core competencies and build long-term value by leveraging existing products, customer base and market presence.

Diversification 

Achieve growth by expanding channels, products, and markets, while also developing complementary products and services.

Acquisition 

Drive rapid growth by strategically acquiring companies to diversify offerings, enhance manufacturing capabilities, expand into new markets, or access a broader customer base.

Guidance 

With an advisory team of over 30 years of industry experience, we support your leadership team by providing ongoing guidance, expertise, offering best practices recommendations to facilitate informed decision-making, effective action, and positive outcomes.  

Governance

Good governance is essential for ensuring accountability, managing risks, and nurturing sustainable growth. Through the OAG Board of Directors, we establish oversight mechanisms, protect stakeholders' interests and achieve organizational objectives while mitigating potential risks.

Our Commitment ​

At OAG, we are meticulous about the brands we work with and the trusted consumer experience they deliver.  We're committed to maintaining the highest quality products and upholding stringent standards of craftsmanship, durability, and performance. 

We deeply respect all individuals, valuing diversity and strive to cultivate an inclusive work environment. Integrity is the bedrock of our business, guiding our ethical practices, ensuring compliance with laws, and commitment to delivering quality products and services.